Who lives here
7,212
residents at the 2021 Census
- Median age34
- Aged 65+7.2%
- Under 2518.2%
- Median household income$2,475/wk
- Median rent$600/wk
Willoughby, New South Wales
The suburb built for a workday, not a school run.
St Leonards is an office suburb before it is a residential one. Professional, scientific and technical services lead the Willoughby council area with 2,886 businesses, evidence of a commercial strip built around the train station and the health precinct rather than a high street of shops. Population is 7,212, small for the density of towers overhead, and household income across the suburb sits at $2,475 a week, near the top of anywhere FindDevs writes for. St Leonards itself runs an estimated 1,280 businesses, doctors, specialists, consultants and the small operators who serve the office towers rather than compete with them.
Too many of the businesses trading around the station still build for a demographic that isn't here. Only 7.2% of St Leonards is over 65 and just 18.2% is under 25, which leaves the overwhelming majority of the suburb in its twenties, thirties, forties and fifties, at work, on a screen, and comparing options between meetings rather than browsing on a weekend. A dentist, a physiotherapist, an accountant or a specialist clinic here is being judged against three other browser tabs, not against the shop next door. Median age is 34, and a website with a stock photo of a family barbecue reads as out of touch to a reader like that in about two seconds. Family income here is $3,415 a week, so the money to pay a proper rate is already in the suburb. It just isn't going to whoever still looks like a 2015 template.
Three vetted Australian developers, hand-picked to a St Leonards brief, quoted in writing within 24 hours. Free, no obligation.
Live ABS data · updated 2026-08-29
The St Leonards market, by the numbers.
Pulled from the Australian Bureau of Statistics: the 2021 Census for St Leonards itself, and the latest Data by Region release (2025) for the Willoughby area. This is the market your website sells into.
The business scene
~1,280
businesses in St Leonards (estimated*)
- Willoughby total13,545
- Solo / non-employing8,377
- 1–4 staff3,582
- 5–19 staff1,201
- 20+ staff385
88% of local businesses have fewer than 5 staff. That's exactly who FindDevs was built for.
Biggest local industries
Businesses by industry, Willoughby (2025)
-
Professional, scientific & technical services2,886
-
Rental, hiring & real estate2,143
-
Financial & insurance services1,337
-
Health care & social assistance1,279
-
Construction1,220
-
Retail trade740
*Suburb business estimate: LGA business count (ABS CABEE, Data by Region) apportioned by the suburb's share of the LGA population at the 2021 Census; rounded to the nearest 10. Sources: ABS Census 2021 (Suburbs and Localities), ABS Data by Region. Refreshed 2026-08-29.
Typical projects
What St Leonards businesses actually build.
Indicative ranges from briefs like these in the FindDevs network. Your three quotes will be specific to your scope.
Professional Services Site
Typical price
$3,200 – $8,000
Timeline
2–4 weeks
For consultants, accountants and advisory firms competing on credibility as much as price. Built to read as established from the first scroll, with case studies and a booking form that skips the back-and-forth email.
- Credibility-first design
- Case study / portfolio pages
- Enquiry & booking forms
- Fast load on mobile
Allied Health Booking Site
Typical price
$4,800 – $11,500
Timeline
3–5 weeks
For clinics, physios and specialists who need patients booking appointments online, not phoning during consult hours. Built around a calendar, not a contact page.
- Online appointment booking
- Practitioner profile pages
- Patient intake forms
- Google Maps & directions
Real Estate & Finance Portal
Typical price
$4,500 – $10,500
Timeline
3–5 weeks
For agencies and brokers who need listings, calculators and lead capture working together, not three separate systems bolted on after the fact.
- Listings / property search
- Loan or rent calculators
- Lead capture & CRM sync
- Agent profile pages
Free · No signup wall · Stay anonymous if you want · 2 minutes
Why FindDevs in St Leonards
Local knowledge, without being stuck with one local option.
Three quotes, not one local guess.
Around St Leonards the problem isn't finding someone who says they build websites. It's telling who's actually good. We vet so you don't have to, then hand you three written quotes from developers matched to your exact brief, in 24 hours.
All Australian. All vetted.
Every developer holds an ABN, works Australian hours, and passed our vetting: portfolio, communication, and references from Aussie clients. 12% acceptance rate. No offshore hand-offs.
Built for St Leonards's actual customers.
The median age in St Leonards is 34. Your customers find everything on their phones, usually in a spare minute. We match developers who build mobile-first, fast-loading pages that turn that search into a call or a booking.
Free, with a safety net.
The service costs you nothing. Developers cover our fee from their winning quote, never inflated into your price. And if a matched developer drops the ball mid-project, we step in. Service Guarantee, always.
FAQ
St Leonards questions.
It depends on what the site needs to do. A professional services site for a consultant, accountant or advisory firm runs $3,200 - $8,000 and takes 2-4 weeks. A clinic or allied health practice that needs online appointment booking is $4,800 - $11,500 over 3-5 weeks, because a booking calendar and patient intake forms take longer to build properly than a brochure site. A real estate or finance portal with listings and calculators sits at $4,500 - $10,500. You get three fixed-price quotes from vetted developers within 24 hours, so you can compare before committing to any of them.
Once you're matched, most St Leonards builds run 2-5 weeks depending on scope. A straightforward professional services site is the fastest, typically 2-4 weeks. Anything with online booking, patient forms or property listings needs more build and testing time, usually 3-5 weeks. Before any of that starts, FindDevs matches you with three vetted Australian developers and each sends back a fixed-price quote within 24 hours, so the clock only starts once you've picked the one you want and agreed on scope.
No, and that's normal. FindDevs matches you with three vetted Australian developers based on your brief, not your postcode. What matters for a St Leonards business is that the developer understands the brief, not their commute. Household income across the suburb is $2,475 a week and family income $3,415, so most of the businesses here are competing on quality rather than price, and the developers matched to this kind of brief are chosen because their work holds up to that standard, wherever they happen to be based.
Fixed prices
Know the price before you talk to anyone.
These are published fixed-price builds, available to St Leonards businesses like any other. No hourly rates, no discovery call before you can see a number.
Starter Business Website
$1,990
1–2 weeks
A sharp five-page website that makes a small business look established, live in a fortnight.
See what's includedProfessional Business Website
$4,950
2–4 weeks
The full small-business build: 8–12 pages, booking or quoting flows, and local SEO that actually ranks.
See what's includedLocal SEO Build-Out
$2,950
2 weeks
The ranking machine bolted onto your existing site: service pages, suburb pages, schema and reviews, done properly once.
See what's includedWebsite Care Plan
$190
Ongoing monthly
Hosting, updates, backups, security and monthly changes, all handled, so your site stays fast and safe without you thinking about it.
See what's included
Your industry
Developers who have built for your trade before.
The biggest employers around St Leonards, by registered businesses in Willoughby. Each one has its own page, because a cafe site and a plant-hire site are not the same job.
Professional, scientific & technical services
2,886
local businesses
Web developers for this sector
Rental, hiring & real estate
2,143
local businesses
Web developers for this sector
Health care & social assistance
1,279
local businesses
Web developers for this sector
Construction
1,220
local businesses
Web developers for this sector
Related pages
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