Who lives here
21,240
residents at the 2021 Census
- Median age39
- Aged 65+15.8%
- Under 2528.2%
- Median household income$2,132/wk
- Median rent$380/wk
Moonee Valley, Victoria
A suburb built more by renovation than retail.
Essendon is an inner-northwest suburb that has been comfortable for a long time, and the census backs it up: household income runs $2,132 a week and family income $2,946, both well clear of the Melbourne median. The median age is 39, which reads as established professionals and families well into their careers rather than a suburb still filling in. Around 21,240 people live here, inside the ring of established inner suburbs where renovation, trade and professional work make up more of the local economy than retail ever will.
Construction is the largest industry in Moonee Valley, 2,153 businesses across the council area, and Essendon's rows of period homes keep local builders and renovators busy. Picture a builder who has run three renovation crews off word of mouth for fifteen years and just lost a job because the client's bank wanted a proper quote and a business that shows up online before releasing finance, not a phone number and a mate's recommendation. Professional, scientific and technical services is close behind at 2,018 businesses across the same council area, so the builder isn't alone: an architect and a mortgage broker face the same test, whether the website looks like the business can deliver. Household income here is $2,132 a week, and the customer can pay properly, provided the business in front of them looks like it can.
Three vetted Australian developers, hand-picked to a Essendon brief, quoted in writing within 24 hours. Free, no obligation.
Live ABS data · updated 2026-08-29
The Essendon market, by the numbers.
Pulled from the Australian Bureau of Statistics: the 2021 Census for Essendon itself, and the latest Data by Region release (2025) for the Moonee Valley area. This is the market your website sells into.
The business scene
~2,260
businesses in Essendon (estimated*)
- Moonee Valley total13,100
- Solo / non-employing8,563
- 1–4 staff3,303
- 5–19 staff975
- 20+ staff259
91% of local businesses have fewer than 5 staff. That's exactly who FindDevs was built for.
Biggest local industries
Businesses by industry, Moonee Valley (2025)
-
Construction2,153
-
Professional, scientific & technical services2,018
-
Rental, hiring & real estate1,741
-
Health care & social assistance1,395
-
Transport, postal & warehousing998
-
Retail trade806
*Suburb business estimate: LGA business count (ABS CABEE, Data by Region) apportioned by the suburb's share of the LGA population at the 2021 Census; rounded to the nearest 10. Sources: ABS Census 2021 (Suburbs and Localities), ABS Data by Region. Refreshed 2026-08-29.
Typical projects
What Essendon businesses actually build.
Indicative ranges from briefs like these in the FindDevs network. Your three quotes will be specific to your scope.
Builder & Renovator Site
Typical price
$3,200 – $8,000
Timeline
2–4 weeks
A portfolio site for builders and renovators working Essendon's period homes: past jobs, trade credentials and a quote form that pre-qualifies before the phone rings.
- Project gallery with before/after shots
- Licence and insurance details up front
- Quote request form, not just a phone number
- Mobile-first for tradies on site
Professional Services Site
Typical price
$3,800 – $9,000
Timeline
3–5 weeks
A credibility-first site for architects, mortgage brokers, physios and financial planners: clear services, real qualifications and a booking form that skips the back-and-forth.
- Services and fees explained clearly
- Staff bios with real qualifications
- Online enquiry or consultation booking
- Fast load on mobile between meetings
Property & Booking Portal
Typical price
$4,800 – $11,500
Timeline
4–6 weeks
A booking or listings platform for agents, clinics and property managers: live availability, online booking and search that works properly on a phone.
- Real-time booking or listings calendar
- Search and filter by suburb or service
- Secure payment or deposit collection
- Admin dashboard to manage listings
Free · No signup wall · Stay anonymous if you want · 2 minutes
Why FindDevs in Essendon
Local knowledge, without being stuck with one local option.
Three quotes, not one local guess.
Around Essendon the problem isn't finding someone who says they build websites. It's telling who's actually good. We vet so you don't have to, then hand you three written quotes from developers matched to your exact brief, in 24 hours.
All Australian. All vetted.
Every developer holds an ABN, works Australian hours, and passed our vetting: portfolio, communication, and references from Aussie clients. 12% acceptance rate. No offshore hand-offs.
Built for Essendon's actual customers.
The median age in Essendon is 39. Your customers find everything on their phones, usually in a spare minute. We match developers who build mobile-first, fast-loading pages that turn that search into a call or a booking.
Free, with a safety net.
The service costs you nothing. Developers cover our fee from their winning quote, never inflated into your price. And if a matched developer drops the ball mid-project, we step in. Service Guarantee, always.
FAQ
Essendon questions.
It depends on what the site needs to do. A portfolio site for a builder or renovator typically runs $3,200 – $8,000. A professional services site for an architect, mortgage broker or physio runs $3,800 – $9,000. A booking or listings platform, the kind a clinic or real estate office needs, runs $4,800 – $11,500. You get a fixed quote from three vetted developers before any work starts, so the number you agree to is the number you pay.
Not necessarily, and that is by design. FindDevs matches you with three vetted Australian developers based on your brief, not your postcode. What matters is that they have built sites for businesses like yours before, whether that is a builder's portfolio, a clinic's booking system or a professional services site. You compare three fixed-price quotes and pick the developer who understood the brief best, no matter which state they work from.
Household income in Essendon runs $2,132 a week, well above the Melbourne median, so the customers here can pay properly for trades and professional services, but they expect the business in front of them to look like it can deliver. A builder or architect running on word of mouth alone loses jobs the moment a bank, a client or a competitor asks for a portfolio and a quote online. A fast, properly built site does that work automatically.
Fixed prices
Know the price before you talk to anyone.
These are published fixed-price builds, available to Essendon businesses like any other. No hourly rates, no discovery call before you can see a number.
Starter Business Website
$1,990
1–2 weeks
A sharp five-page website that makes a small business look established, live in a fortnight.
See what's includedProfessional Business Website
$4,950
2–4 weeks
The full small-business build: 8–12 pages, booking or quoting flows, and local SEO that actually ranks.
See what's includedLocal SEO Build-Out
$2,950
2 weeks
The ranking machine bolted onto your existing site: service pages, suburb pages, schema and reviews, done properly once.
See what's includedWebsite Care Plan
$190
Ongoing monthly
Hosting, updates, backups, security and monthly changes, all handled, so your site stays fast and safe without you thinking about it.
See what's included
Your industry
Developers who have built for your trade before.
The biggest employers around Essendon, by registered businesses in Moonee Valley. Each one has its own page, because a cafe site and a plant-hire site are not the same job.
Construction
2,153
local businesses
Web developers for this sector
Professional, scientific & technical services
2,018
local businesses
Web developers for this sector
Rental, hiring & real estate
1,741
local businesses
Web developers for this sector
Health care & social assistance
1,395
local businesses
Web developers for this sector
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