Who lives here
61,843
residents at the 2021 Census
- Median age39
- Aged 65+19.1%
- Under 2528.6%
- Median household income$1,387/wk
- Median rent$342/wk
Mornington Peninsula, Victoria
Bayside city, peninsula gateway, and 3,122 builders.
Frankston is the largest place on this round at 61,843 people, and it functions as two things at once: a substantial bayside city in its own right and the gateway everyone passes through on the way down the Mornington Peninsula. Construction leads with 3,122 businesses and professional services follows at 1,270. Household income is $1,387 a week, and the median age of 39 puts it squarely in family territory.
The peninsula changes the commercial calculation for a lot of Frankston businesses. A trade or service business here can credibly work from Seaford down to Mornington and beyond, which means the website is not competing for one suburb, it is competing for a corridor. Businesses that build proper pages for each part of that corridor consistently outperform the ones with a single page listing every suburb in a paragraph at the bottom.
Three vetted Australian developers, hand-picked to a Frankston brief, quoted in writing within 24 hours. Free, no obligation.
Live ABS data · updated 2026-08-29
The Frankston market, by the numbers.
Pulled from the Australian Bureau of Statistics: the 2021 Census for Frankston itself, and the latest Data by Region release (2025) for the Frankston City Council area. This is the market your website sells into.
The business scene
~5,060
businesses in Frankston (estimated*)
- Frankston City Council total11,516
- Solo / non-employing6,924
- 1–4 staff3,194
- 5–19 staff1,124
- 20+ staff274
88% of local businesses have fewer than 5 staff. That's exactly who FindDevs was built for.
Biggest local industries
Businesses by industry, Frankston City Council (2025)
-
Construction3,122
-
Professional, scientific & technical services1,270
-
Rental, hiring & real estate1,101
-
Health care & social assistance939
-
Retail trade760
-
Other services720
*Suburb business estimate: LGA business count (ABS CABEE, Data by Region) apportioned by the suburb's share of the LGA population at the 2021 Census; rounded to the nearest 10. Sources: ABS Census 2021 (Suburbs and Localities), ABS Data by Region. Refreshed 2026-08-29.
Typical projects
What Frankston businesses actually build.
Indicative ranges from briefs like these in the FindDevs network. Your three quotes will be specific to your scope.
Trade and home services site
Typical price
$3,000 – $8,500
Timeline
2–4 weeks
With 3,122 construction businesses locally, ranking is competitive. Real pages for the corridor you actually service.
- Pages down the peninsula corridor
- Click-to-call everything
- Job galleries by trade
- Quote forms with scope capture
Health and allied health site
Typical price
$4,000 – $11,000
Timeline
3–5 weeks
Online booking that suits a family patient base and takes the pressure off a busy reception desk.
- Online booking with reminders
- Practitioner profiles and availability
- New patient forms online
- Accessible, fast on mobile
Retail and hospitality site
Typical price
$4,000 – $11,000
Timeline
3–5 weeks
For businesses catching both locals and the summer traffic heading down the peninsula.
- Bookings or online ordering
- Editable menus and hours
- Google Business integration
- Fast on visitor mobile data
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Why FindDevs in Frankston
Local knowledge, without being stuck with one local option.
Three quotes, not one local guess.
Around Frankston the problem isn't finding someone who says they build websites. It's telling who's actually good. We vet so you don't have to, then hand you three written quotes from developers matched to your exact brief, in 24 hours.
All Australian. All vetted.
Every developer holds an ABN, works Australian hours, and passed our vetting: portfolio, communication, and references from Aussie clients. 12% acceptance rate. No offshore hand-offs.
Built for Frankston's actual customers.
The median age in Frankston is 39. Your customers find everything on their phones, usually in a spare minute. We match developers who build mobile-first, fast-loading pages that turn that search into a call or a booking.
Free, with a safety net.
The service costs you nothing. Developers cover our fee from their winning quote, never inflated into your price. And if a matched developer drops the ball mid-project, we step in. Service Guarantee, always.
FAQ
Frankston questions.
Both, with a page each for the places you genuinely work. Frankston, Seaford, Mount Eliza and Mornington are different searches with different competition. One page trying to cover all of them tends to rank for none, while a handful of properly written pages will each pick up their own traffic.
Only if you will actually travel for it. A page targeting Melbourne when you would rather not drive past Frankston produces enquiries you decline, which wastes your time and teaches search engines the page is not useful. Target the area you want to work in, thoroughly.
Trade sites are $3,000 to $8,500. Health and hospitality builds $4,000 to $11,000. Three fixed quotes back inside 24 hours, free to compare, no obligation.
Fixed prices
Know the price before you talk to anyone.
These are published fixed-price builds, available to Frankston businesses like any other. No hourly rates, no discovery call before you can see a number.
Starter Business Website
$1,990
1–2 weeks
A sharp five-page website that makes a small business look established, live in a fortnight.
See what's includedProfessional Business Website
$4,950
2–4 weeks
The full small-business build: 8–12 pages, booking or quoting flows, and local SEO that actually ranks.
See what's includedLocal SEO Build-Out
$2,950
2 weeks
The ranking machine bolted onto your existing site: service pages, suburb pages, schema and reviews, done properly once.
See what's includedWebsite Care Plan
$190
Ongoing monthly
Hosting, updates, backups, security and monthly changes, all handled, so your site stays fast and safe without you thinking about it.
See what's included
Your industry
Developers who have built for your trade before.
The biggest employers around Frankston, by registered businesses in Frankston City Council. Each one has its own page, because a cafe site and a plant-hire site are not the same job.
Construction
3,122
local businesses
Web developers for this sector
Professional, scientific & technical services
1,270
local businesses
Web developers for this sector
Rental, hiring & real estate
1,101
local businesses
Web developers for this sector
Health care & social assistance
939
local businesses
Web developers for this sector
Related pages