Who lives here
12,474
residents at the 2021 Census
- Median age34
- Aged 65+6.4%
- Under 2540.1%
- Median household income$2,492/wk
- Median rent$380/wk
Rockingham, Western Australia
A coastal suburb where four in ten residents are still under 25.
Secret Harbour is one of Rockingham's newer coastal suburbs, built for young families rather than retirees: 12,474 people at the last census, a median age of 34, and household income running to $2,492 a week. Construction is what the wider council area runs on, 1,629 businesses across Rockingham, and that pipeline is still filling in the streets between the beach and the highway. This is a suburb still arriving, not one that has settled in.
Take a driving instructor working the streets around Secret Harbour: 40.1% of this suburb is under 25, a steady supply of learners and fresh P-platers booking lessons around school and shift work. If bookings still run through a landline during business hours, that instructor is losing half of them before the phone even rings, because this age group doesn't call, it searches and books on the spot. The same is true for the builders working the new estates, the physios treating weekend sport injuries, and the transport operators running freight past the highway: the customers here are young, online and unwilling to wait for a callback. A website that can take a booking or a quote request at 11pm on a Tuesday is doing sales work while the owner sleeps, and in a suburb this young, that is not optional.
Three vetted Australian developers, hand-picked to a Secret Harbour brief, quoted in writing within 24 hours. Free, no obligation.
Live ABS data · updated 2026-08-29
The Secret Harbour market, by the numbers.
Pulled from the Australian Bureau of Statistics: the 2021 Census for Secret Harbour itself, and the latest Data by Region release (2025) for the Rockingham area. This is the market your website sells into.
The business scene
~590
businesses in Secret Harbour (estimated*)
- Rockingham total6,597
- Solo / non-employing4,148
- 1–4 staff1,678
- 5–19 staff614
- 20+ staff157
88% of local businesses have fewer than 5 staff. That's exactly who FindDevs was built for.
Biggest local industries
Businesses by industry, Rockingham (2025)
-
Construction1,629
-
Professional, scientific & technical services713
-
Transport, postal & warehousing630
-
Health care & social assistance596
-
Other services554
-
Rental, hiring & real estate468
*Suburb business estimate: LGA business count (ABS CABEE, Data by Region) apportioned by the suburb's share of the LGA population at the 2021 Census; rounded to the nearest 10. Sources: ABS Census 2021 (Suburbs and Localities), ABS Data by Region. Refreshed 2026-08-29.
Typical projects
What Secret Harbour businesses actually build.
Indicative ranges from briefs like these in the FindDevs network. Your three quotes will be specific to your scope.
Trade & Construction Website
Typical price
$3,000 – $8,000
Timeline
2–4 weeks
For the builders, electricians and plumbers working Secret Harbour's new estates: a site that turns a phone number into quote requests, with a gallery of finished jobs and clear service areas.
- Quote request form that texts you
- Job gallery for finished builds
- Service area pages for Rockingham
- Mobile-first for on-site browsing
Professional Services Website
Typical price
$3,500 – $9,000
Timeline
3–5 weeks
For the consultants, engineers and mortgage brokers running a business from home in Secret Harbour: a site that reads as established, books consultations and answers who you are before the first call.
- Booking calendar for consultations
- Case studies and credentials page
- Contact forms that qualify leads
- Fast load on mobile data
Health & Allied Booking Site
Typical price
$4,500 – $12,000
Timeline
4–8 weeks
For physios, dentists and allied health clinics near the coast: online booking, digital intake forms and reminders that cut no-shows without adding front-desk work.
- Online booking synced to your calendar
- Digital intake forms before visits
- Practitioner profiles and services
- SMS appointment reminders
Free · No signup wall · Stay anonymous if you want · 2 minutes
Why FindDevs in Secret Harbour
Local knowledge, without being stuck with one local option.
Three quotes, not one local guess.
In a town of ~590 businesses there might be one or two people building websites, if they're taking work on. We put your brief in front of vetted developers across Australia and hand you three written quotes to compare, in 24 hours.
All Australian. All vetted.
Every developer holds an ABN, works Australian hours, and passed our vetting: portfolio, communication, and references from Aussie clients. 12% acceptance rate. No offshore hand-offs.
Built for Secret Harbour's actual customers.
The median age in Secret Harbour is 34. Your customers find everything on their phones, usually in a spare minute. We match developers who build mobile-first, fast-loading pages that turn that search into a call or a booking.
Free, with a safety net.
The service costs you nothing. Developers cover our fee from their winning quote, never inflated into your price. And if a matched developer drops the ball mid-project, we step in. Service Guarantee, always.
FAQ
Secret Harbour questions.
It depends on what the site needs to do. A trade or construction business site with quote forms and a job gallery runs $3,000 – $8,000. A professional services site with booking and credentials pages runs $3,500 – $9,000. A health or allied services booking site with online scheduling and intake forms runs $4,500 – $12,000. You get three fixed-price quotes from vetted developers within 24 hours of sending your brief, so you can compare before committing to anything.
Secret Harbour is young for a Perth suburb, 40.1% of residents are under 25, and that group finds tradies, clinics and consultants by searching on a phone, not by driving past a sign. A site built with local SEO shows up when someone searches for a builder, physio or mortgage broker in Rockingham, and a booking or quote form on that site turns the search into a job before they ring anyone else.
No, and we don't pretend otherwise. FindDevs matches you with three vetted Australian developers based on what your project needs, not on their postcode. You get fixed-price quotes within 24 hours, you pick the developer and price that suits the job, and the build happens remotely with the same back-and-forth you'd get from someone local.
Fixed prices
Know the price before you talk to anyone.
These are published fixed-price builds, available to Secret Harbour businesses like any other. No hourly rates, no discovery call before you can see a number.
Starter Business Website
$1,990
1–2 weeks
A sharp five-page website that makes a small business look established, live in a fortnight.
See what's includedProfessional Business Website
$4,950
2–4 weeks
The full small-business build: 8–12 pages, booking or quoting flows, and local SEO that actually ranks.
See what's includedLocal SEO Build-Out
$2,950
2 weeks
The ranking machine bolted onto your existing site: service pages, suburb pages, schema and reviews, done properly once.
See what's includedWebsite Care Plan
$190
Ongoing monthly
Hosting, updates, backups, security and monthly changes, all handled, so your site stays fast and safe without you thinking about it.
See what's included
Your industry
Developers who have built for your trade before.
The biggest employers around Secret Harbour, by registered businesses in Rockingham. Each one has its own page, because a cafe site and a plant-hire site are not the same job.
Construction
1,629
local businesses
Web developers for this sector
Professional, scientific & technical services
713
local businesses
Web developers for this sector
Health care & social assistance
596
local businesses
Web developers for this sector
Rental, hiring & real estate
468
local businesses
Web developers for this sector
Related pages
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