- Median age44
- Aged 65+22.2%
- Under 2528.1%
- Median household income$2,453/wk
- Median rent$475/wk
The Perth suburb where old money never left.
Applecross is old-money Perth: a river suburb where the professional class settled decades ago and had little reason to leave. Across the City of Melville, professional, scientific and technical services lead the business count on 1,916, well ahead of the trades and retail sectors, more accountants, lawyers, architects and consultants than shopfronts. The suburb itself runs an estimated 730 businesses of its own, population sits at 7,228, and a median age of 44 confirms a place people move into and stay rather than one still filling with young families.
Household income here is $2,453 a week, family income higher again at $3,304, near the top of any suburb FindDevs writes for. Assume that kind of money buys itself, that an established suburb doesn't need to fight for the click, and you'd be wrong. People spending that freely compare harder, not less: three quotes before they book a builder, a scroll through the portfolio before they call a physio, a raised eyebrow at anything that looks like a template. Only 22.2% of Applecross is over 65 and 28.1% is under 25, so this isn't a retirement suburb either, it's a working professional population that expects the businesses around it to look as put-together as they do. A boutique real estate agent, a physiotherapist, an architect or a specialty cafe owner here isn't selling on price. A cheap-looking website is the one thing that gives the game away.
Three vetted Australian developers, hand-picked to a Applecross brief, quoted in writing within 24 hours. Free, no obligation.
The Applecross market, by the numbers.
Pulled from the Australian Bureau of Statistics: the 2021 Census for Applecross itself, and the latest Data by Region release (2025) for the Melville area. This is the market your website sells into.
- Melville total10,852
- Solo / non-employing7,123
- 1–4 staff2,529
- 5–19 staff935
- 20+ staff265
89% of local businesses have fewer than 5 staff. That's exactly who FindDevs was built for.
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Professional, scientific & technical services1,916
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Rental, hiring & real estate1,705
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Construction1,454
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Health care & social assistance1,415
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Financial & insurance services680
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Retail trade589
*Suburb business estimate: LGA business count (ABS CABEE, Data by Region) apportioned by the suburb's share of the LGA population at the 2021 Census; rounded to the nearest 10. Sources: ABS Census 2021 (Suburbs and Localities), ABS Data by Region. Refreshed 2026-08-29.
What Applecross businesses actually build.
Indicative ranges from briefs like these in the FindDevs network. Your three quotes will be specific to your scope.
For consultants, architects, financial advisers and other Applecross professionals who need a site that reads as credible as the office does.
- Case studies and credentials
- Lead enquiry form
- Mobile-first design
- Local SEO for Melville searches
Built for boutique agencies and property managers: a listings-first site that loads fast on a phone and turns a scroll into an enquiry or an appraisal booking.
- Filterable listings gallery
- Appraisal & enquiry booking
- Fast-loading photo galleries
- Map-based property search
For physios, dentists and specialists serving Applecross's older, well-off population: online booking, practitioner profiles and forms patients can fill in before they arrive.
- Online appointment booking
- Practitioner profile pages
- Online patient intake forms
- Automated booking reminders
Free · No signup wall · Stay anonymous if you want · 2 minutes
Local knowledge, without being stuck with one local option.
In a town of ~730 businesses there might be one or two people building websites, if they're taking work on. We put your brief in front of vetted developers across Australia and hand you three written quotes to compare, in 24 hours.
Every developer holds an ABN, works Australian hours, and passed our vetting: portfolio, communication, and references from Aussie clients. 12% acceptance rate. No offshore hand-offs.
The median age in Applecross is 44. Your customers find everything on their phones, usually in a spare minute. We match developers who build mobile-first, fast-loading pages that turn that search into a call or a booking.
The service costs you nothing. Developers cover our fee from their winning quote, never inflated into your price. And if a matched developer drops the ball mid-project, we step in. Service Guarantee, always.
Applecross questions.
Know the price before you talk to anyone.
These are published fixed-price builds, available to Applecross businesses like any other. No hourly rates, no discovery call before you can see a number.
A sharp five-page website that makes a small business look established, live in a fortnight.
See what's includedThe full small-business build: 8–12 pages, booking or quoting flows, and local SEO that actually ranks.
See what's includedThe ranking machine bolted onto your existing site: service pages, suburb pages, schema and reviews, done properly once.
See what's includedHosting, updates, backups, security and monthly changes, all handled, so your site stays fast and safe without you thinking about it.
See what's includedDevelopers who have built for your trade before.
The biggest employers around Applecross, by registered businesses in Melville. Each one has its own page, because a cafe site and a plant-hire site are not the same job.