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Mornington Peninsula, Victoria

A beach town built for owners who aren't always home.

Rye is a Mornington Peninsula beach town where a lot of the housing stock spends half the year empty. Construction is the largest sector across the Mornington Peninsula Shire, 4,396 businesses deep, more renovation and holiday-home building than new estates, and rental, hiring & real estate follows at 1,957 businesses across the same council area, which tells you how much of the local property market is about letting rather than living in. The population is 9,438 and the median age is 51: a town of people who've finished the mortgage on the family home and are now looking after a second one closer to the water.

Only 22.2% of Rye is under 25, so this is not a market chasing late-night impulse buys on a phone. The 29.2% of residents over 65 outnumber them, and that group researches a job in daylight, then rings the number they found. Weekly household income of $1,334 and family income of $1,712 mean that once they call, they can pay for a proper quote instead of haggling it down. A builder picking up the renovation work behind that construction figure, a physiotherapist, a real estate agent running the rental side of the market, or a GP clinic all need the same site: type big enough to read without reaching for glasses, a phone number that gets answered, and photos of the actual job rather than a stock library. Rye doesn't need a flashy landing page. It needs one that works for someone who isn't going to squint at it twice before picking up the phone.

Three vetted Australian developers, hand-picked to a Rye brief, quoted in writing within 24 hours. Free, no obligation.

Live ABS data · updated 2026-08-29

The Rye market, by the numbers.

Pulled from the Australian Bureau of Statistics: the 2021 Census for Rye itself, and the latest Data by Region release (2025) for the Mornington Peninsula area. This is the market your website sells into.

Who lives here
9,438
residents at the 2021 Census
  • Median age51
  • Aged 65+29.2%
  • Under 2522.2%
  • Median household income$1,334/wk
  • Median rent$372/wk
The business scene
~950
businesses in Rye (estimated*)
  • Mornington Peninsula total17,164
  • Solo / non-employing10,574
  • 1–4 staff4,771
  • 5–19 staff1,517
  • 20+ staff302

89% of local businesses have fewer than 5 staff. That's exactly who FindDevs was built for.

Biggest local industries
Businesses by industry, Mornington Peninsula (2025)
  • Construction4,396
  • Professional, scientific & technical services2,166
  • Rental, hiring & real estate1,957
  • Health care & social assistance1,253
  • Retail trade1,121
  • Other services904

*Suburb business estimate: LGA business count (ABS CABEE, Data by Region) apportioned by the suburb's share of the LGA population at the 2021 Census; rounded to the nearest 10. Sources: ABS Census 2021 (Suburbs and Localities), ABS Data by Region. Refreshed 2026-08-29.

Typical projects

What Rye businesses actually build.

Indicative ranges from briefs like these in the FindDevs network. Your three quotes will be specific to your scope.

Trade & Builder Website
Typical price
$3,000 – $8,000
Timeline
2–4 weeks

For builders, plumbers and electricians picking up renovation and holiday-home work across the peninsula, with quote requests and a gallery that proves the work.

  • Quote request form built for renovations
  • Gallery of finished local jobs
  • Click-to-call number on every page
  • Mobile layout for on-site browsing
Beachside Retail Website
Typical price
$3,500 – $9,500
Timeline
3–4 weeks

For shops trading to locals in winter and holidaymakers in summer, built to keep trading hours, stock and seasonal specials accurate without a rebuild each season.

  • Trading hours shown on every page
  • Product and stock photos
  • Seasonal specials update easily
  • Click-and-collect or simple checkout
Property & Booking Website
Typical price
$4,500 – $12,000
Timeline
4–6 weeks

For real estate and rental agencies, and health or allied care practices, that need online booking calendars and enquiry forms instead of a phone-only process.

  • Online booking or enquiry calendar
  • Property or service listings
  • Automated confirmation emails
  • Calendar or CRM integration

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Why FindDevs in Rye

Local knowledge, without being stuck with one local option.

Three quotes, not one local guess.

Around Rye the problem isn't finding someone who says they build websites. It's telling who's actually good. We vet so you don't have to, then hand you three written quotes from developers matched to your exact brief, in 24 hours.

All Australian. All vetted.

Every developer holds an ABN, works Australian hours, and passed our vetting: portfolio, communication, and references from Aussie clients. 12% acceptance rate. No offshore hand-offs.

Built for Rye's actual customers.

The median age in Rye is 51. Your customers find everything on their phones, usually in a spare minute. We match developers who build mobile-first, fast-loading pages that turn that search into a call or a booking.

Free, with a safety net.

The service costs you nothing. Developers cover our fee from their winning quote, never inflated into your price. And if a matched developer drops the ball mid-project, we step in. Service Guarantee, always.

FAQ

Rye questions.

It depends on what the site needs to do. A straightforward trade or service site for a builder, plumber or physio runs $3,000 – $8,000 and takes 2–4 weeks. A retail site for a shop trading to locals and holidaymakers runs $3,500 – $9,500. A property or booking site with calendars and enquiry forms, the kind a real estate or rental agency needs, runs $4,500 – $12,000. FindDevs matches you with three vetted Australian developers who quote a fixed price within 24 hours, so you're comparing real numbers, not guessing.
Yes. The median age in Rye is 51 and 29.2% of residents are over 65, so a site built for a 25 year old's attention span is the wrong brief. That means larger body text, real contrast between text and background, buttons big enough to tap without zooming in, and a phone number that's visible on every page, not buried in a contact form. Flashy scroll animations and tiny grey text on white backgrounds cost you the exact customers Rye actually has.
Rye has an estimated 950 local businesses, and a good share of them are still running on a Facebook page or a site that hasn't been touched since it was built. That's not a huge field for a town of 9,438 people, which means a genuinely good website, one that loads fast, ranks locally and takes a booking or an enquiry properly, can become the obvious choice in your trade without a big marketing budget behind it.
Your industry

Developers who have built for your trade before.

The biggest employers around Rye, by registered businesses in Mornington Peninsula. Each one has its own page, because a cafe site and a plant-hire site are not the same job.

Construction
4,396 local businesses
Web developers for this sector
Professional, scientific & technical services
2,166 local businesses
Web developers for this sector
Rental, hiring & real estate
1,957 local businesses
Web developers for this sector
Health care & social assistance
1,253 local businesses
Web developers for this sector
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