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The middle, broken

Your wine is the product. Your website is the distributor you actually own.

Every bottle sold through a retailer or a distributor gives away most of the margin and all of the customer. The cellar door and the website are the only two places you sell direct, and one of them is closed on Tuesdays. Most winery websites are a beautiful photograph of the vines with a shop bolted on that nobody has touched since the 2019 vintage.

  • A wine club is the highest-margin thing a winery can run, and most sites cannot take a recurring subscription at all
  • Liquor licensing and shipping rules differ by state, and generic Shopify themes ignore that entirely
  • Cellar door bookings live in a separate tool that does not know who is already a member
  • Vintage changes twice a year and updating the shop means emailing whoever built the site
  • Tasting notes, awards and stockists all sit in a PDF that Google cannot read

A winery site should do three jobs: fill the cellar door, sell cases direct, and keep the club renewing. Most do none of them.

Typical projects

What we typically build for wine.

Indicative ranges from real wine briefs we've matched in the FindDevs network. Your three quotes will be specific.

Cellar door and brand site
Typical price
$6,000 – $14,000
Timeline
4–6 weeks

A photo-led site that makes the drive out feel worth it, with real booking for tastings and a shop that handles your vintages properly.

  • Tasting and tour bookings with capacity rules
  • Vintage-aware product catalogue
  • Age verification that does not wreck conversion
  • Events, long lunches and release days
Wine club and subscription
Typical price
$9,000 – $22,000
Timeline
6–9 weeks

Recurring allocations with member tiers, pause and skip, and a members area that actually knows what they have already had.

  • Quarterly or biannual allocations
  • Tiers, pause, skip and swap
  • Member pricing across the whole shop
  • Renewal and dunning that recovers failed cards
Direct-to-consumer shop
Typical price
$7,500 – $18,000
Timeline
5–8 weeks

A proper wine shop: case discounts, mixed dozens, freight by state, and the compliance handled rather than ignored.

  • Mixed dozen builder
  • Freight rules per state and postcode
  • Liquor licence and age compliance
  • Stock synced with the cellar door POS
Trade and stockist portal
Typical price
$8,000 – $19,000
Timeline
5–8 weeks

A separate login for the on-premise and retail accounts, with trade pricing, allocations and downloadable assets.

  • Trade pricing and credit terms
  • Allocation requests
  • Shelf talkers, tech sheets and imagery
  • Rep territories and order history

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Why FindDevs for this

Built by Australians who know your sector.

Developers who have shipped wine.

Selling alcohol online in Australia is not the same as selling t-shirts. Age verification, per-state freight, licence display and delivery restrictions all have to be right, and our network has built them before.

The club is the business.

A wine club that renews is worth more than any single vintage. We match you to developers who have built recurring allocations, not just a subscribe button that charges the same card forever.

You update it, not us.

Vintages change, awards land, the cellar door closes for harvest. Every build hands you a CMS you can run yourself, because a website you have to email someone to change is a website that goes stale.

Three quotes, no agency retainer.

The wine industry attracts branding agencies with $30k minimums. You get three fixed quotes from Australian developers and you keep the code.

Tech we know

The stack our matched Wine developers actually use.

Send us a brief and we'll match you with developers experienced in your specific stack, not generic full-stack tourists.

Shopify WooCommerce Commerce7 Stripe Klaviyo Xero Square Vin65 migrations Sanity WordPress
What good looks like

Your website is the first impression.

In this industry the site is judged as a piece of design in its own right. These are the shapes a good one takes.

Cellar door, front and centre, an example wine website design
Cellar door, front and centre
The vines do the selling and the two things a visitor actually wants, a tasting and a bottle, are one tap away.
A club people can actually join, an example wine website design
A club people can actually join
Tiers, quarterly allocations and member pricing, laid out so the decision takes ten seconds instead of an email exchange.
A shop that knows about vintages, an example wine website design
A shop that knows about vintages
Filterable by varietal and vintage, with stock that matches the cellar door rather than contradicting it.

Illustrative designs, not client work. Your build uses your own photography, brand and content.

Real briefs we've matched

Three illustrative examples.

Names lightly anonymised. Outcomes from real engagements through the FindDevs network.

McLaren Vale, SA
A single-vineyard estate
Cellar door bookings + club

Moved club billing off spreadsheets and card-on-file emails. Renewals stopped leaking at the failed-payment step.

Barossa Valley, SA
A family winery, third generation
DTC shop rebuild

Mixed dozen builder and per-state freight replaced a flat rate that had been quietly losing money on every WA order.

Yarra Valley, Vic
A cool-climate producer
Trade portal

Restaurant accounts self-serve their reorders and asset downloads instead of texting the rep on a Sunday.

"We were quoted $34,000 by a wine branding agency for what was essentially a Shopify site. FindDevs sent three Australian developers, the winning quote was under half that, and the club migration was the part they cared most about getting right."
Marcus · Owner, family winery · McLaren Vale
FAQ

Common questions.

Yes, with the rules built in rather than bolted on. That means age verification at checkout, your licence details displayed correctly, freight rules that respect per-state restrictions, and delivery options that will not let someone order something you cannot ship to them. Your developer will confirm the specifics for your licence type during scoping.
It depends on the club. Shopify with the right subscription and freight setup handles most wineries very well and is far cheaper to run. Wine-specific platforms like Commerce7 earn their fee once your club has real complexity: allocations, tiers, pickup versus ship, member-only releases. We will tell you honestly which side of that line you are on rather than defaulting to the more expensive answer.
That is usually the highest-value integration in the whole build. Stock that is accurate in both places, a club member who gets their discount at the counter without the staff looking anything up, and one customer record instead of two. Square and most modern POS systems integrate cleanly; older systems vary, and we will check yours before quoting.
No, and if a quote implies it is, walk away. Vintages, tasting notes, awards, stock and cellar door hours are all things you should change yourself in a couple of minutes. The build includes the CMS and the handover to make that true.
A brand and cellar door site sits around $6,000 to $14,000. Add a real shop and you are at $7,500 to $18,000. A full club with allocations is $9,000 to $22,000. Branding agencies routinely quote two to three times that for the same scope, which is the gap this exists to close.
Australia-wide

Wine developers across Australia.

We match Australian developers from every major city and remote-first teams nationwide. Pick your city, we've already got developers there.

Sydney Melbourne Brisbane Perth Adelaide Canberra Gold Coast Hobart Newcastle Wollongong Geelong Sunshine Coast Logan City Darwin
Ready when you are

Three vetted Australian developers.
For your wine. In 24 hours.

Two-minute brief. Three written quotes inside a day. Free, no obligation. If none feel like the right fit, we'll line up another three.

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